Hey everyone -- I've got a quick question for everyone involved in an NPO
out there:
How many times does the word *"significant"* appear in your last appeal
letter?
If the answer is "more than zero," you're losing donors.
Vague words like *"significant,"* *"many,"* and *"substantial"* make
donors' eyes glaze over. They sound like you're guessing. Or worse, that
you don't want to share the real numbers.
*Here's a better way to say it:* "Last year, you fed 47 families" or "You
helped 12 Holocaust survivors celebrate Shabbos."
Specific = believable.
Vague = delete.
*This is the type of thing I do to help NPOs, day in, day out.*
Because the work of most NPOs is solid. But their writing isn't.
If you want appeal letters donors will read, campaign pages that truly show
what you do, and web copy that showcase your mission clearly, it's time for
us to talk.
I'm proud to have helped yeshivas, kollelim, schools, chesed orgs, and more.
Let's get your writing where it should be!
All the best,
Danny
--
*Danny Louis*
*Copywriter*
*https://www.dannywritescopy.com/ *
Ads - Websites - Brochures - Flyers
Campaign Pages - Email Sequences
